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Air Jordan 9 “Dream It, Do It” Releases On March 9th

In the mid-90s, the Jordan Brand borrowed Nike’s iconic “Just Do It” catchphrase but added their own original spin to it, turning it into “Dream It, Do It”. Serving as another one of Beaverton’s many slogans meant to inspire their fans to be live an active lifestyle, Dream It, Do …

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Air Jordan Retro Preview For Spring 2019

The holiday season has come and gone. Gifts have been purchased, wrapped, and opened, parties were thrown, champagne was toasted, and now 2019 has begun in earnest. However, just because last year’s festivities are over doesn’t necessarily mean you have to stop celebrating. With a new year comes an extensive …

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Black Friday 2018 Sneaker Release Preview

In recent years, Thanksgiving week has become much more to the avid sneakerhead than half-off TVs and turkey dinners. With many labels taking advantage of the famed shopping holiday, we’ve begun to see adidas fill its calendars with the Yeezy 350 V2 “Sesame” while Jordan brands gears up to revive …

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The Air Jordan 10 “Dark Shadow” is Releasing On April 20th

After the overwhelmingly positive reaction to the “I’m Back” Air Jordan 10, the shoe that pays homage to Michael Jordan’s accomplishments returns in a brand-new “Dark Shadow” colorway. Similar in style to 2014’s “Cool Grey” colorway, this iteration of the 10 arrives with a tonal grey and black upper, black midsole …

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OFF WHITE x Air Jordan 1

  The OFF WHITE x Air Jordan 1 in white is officially releasing on Saturday, March 3rd exclusively in Europe. The shoes were originally featured during Virgil Abloh’s OFF WHITE runway show during Paris Fashion Week in January, revealing the all-white colorway with a light blue hang-tag. Jordan Brand confirms …

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